At first glance, broadband internet service would seem to belong solely to the private sector. After all, these companies are in business to make a profit, and when they make their products and services appealing to customers they are entitled to prosper and grow. Even so, there is a role for the government in expanding… Continue reading Why State And Local Governments Are Pushing For Greater Broadband Access
Tag: Local
Hide This Indication Harnessing A Global Medium For Local Business Growth
The internet might be a global phenomenon but it also offers exciting opportunities for targeting a local audience. For small business this makes it one of the most valuable marketing tools at their disposal. Unlike traditional advertising the internet enables a business to engage with its customers on a personal level, without the hard sell… Continue reading Hide This Indication Harnessing A Global Medium For Local Business Growth
Should Geo-Targeting Local Marketing Be In Your Small Business Arsenal?
One of the greatest things about online marketing is the ability to hyper-target local consumers with ads that magically appear before them while they’re looking for you. It’s really a beautiful thing for marketing and for small business owners. But why is it that most small business owners have no clue that this type of… Continue reading Should Geo-Targeting Local Marketing Be In Your Small Business Arsenal?
Internet Marketing Tips For The Local Plumber
Most marketers know that plumbing is one of the more competitive niches in the local SEO game. There is a very good reason for this; plumbers have a higher return on investment per customers than say a small restaurant or coffee shop. Some plumbing jobs can bring in thousands of dollars especially on the corporate… Continue reading Internet Marketing Tips For The Local Plumber
Local Is Beautiful
Reading a thriller written in 1998 and set in Florida, I was amazed to realize that the hero, a tough private eye, searched the paper Yellow Pages for information. 1998? It’s not the stone age! Yet who looks up the paper edition (if it still exists) of anything when you have it all available on… Continue reading Local Is Beautiful
Is Your Local Business Making These Social Media Blunders?
Reaching out to your current and potential local business customers via social media is likely a vital part of your marketing strategy. However, if you make a couple key mistakes your time and efforts may not be having the impact you desire. So what are these key mistakes and how do you avoid them? The… Continue reading Is Your Local Business Making These Social Media Blunders?
How To Create A YouTube Video Which Draws In Local Business Customers
In today’s social media centered world, video is beginning to appear more and more frequently, often in the place of written content. Therefore, your local business may be exploring creating YouTube videos, but may be unsure how to engage and draw in your audience. If you keep the following three steps in mind, it actually… Continue reading How To Create A YouTube Video Which Draws In Local Business Customers
What Does Local Search Mean For Small Local Businesses?
In the past, search engines worked on an Internet-wide basis. In order to find a local business, the location had to be included in the search query. Today, most major search engines can detect where the user is located and adjust results accordingly. Because of this, search engine results now vary depending upon where the… Continue reading What Does Local Search Mean For Small Local Businesses?
How To Provide Customer Service Via Your Local Business Social Media
Social Media is slowly, but surely changing the landscape of how local businesses provide customer service. In the not too distant past, it was enough for a local business to have an email and a contact number to be able to field customer questions and comments. Today, increasing numbers of customers are reaching out to… Continue reading How To Provide Customer Service Via Your Local Business Social Media
How To Plan Your Local Business Social Media Campaign
Posting to social media can feel like a chore for many local businesses. Further, posting to one platform or another typically should occur up to several times a day. Therefore, how as a local business owner can you make this process manageable? One way is to develop a methodical approach which may involve utilizing a… Continue reading How To Plan Your Local Business Social Media Campaign