4 Startups Revolutionizing the Car Industry

Companies today are constantly changing their offerings. With rapid changes in technology, the car industry is going through significant changes too. Thanks to artificial intelligence and the internet, it is easier to share information and start businesses. As-needed car rental companies and Google’s self-driven cars are changing how people approach buying vehicles, car rentals and… Continue reading 4 Startups Revolutionizing the Car Industry

Healthcare Goes Social: Social Media Marketing For The Healthcare Industry

If you’ve been hoping to keep your clinic, hospital, practice, or any other healthcare-based business out of the social media limelight, then your time has come. Social media is becoming the ultimate tool for connecting your company with consumers. Building brand awareness, cultivating loyalty, and encouraging repeat business are just a few of the benefits… Continue reading Healthcare Goes Social: Social Media Marketing For The Healthcare Industry

Why Customer Care Is Important In The Contact Centre Industry

Contact centres are often deployed to increase the level of customer care for a business. With contact centre technology comes reduced call waiting times, increased flexibility in call handling solutions (such as remote working through cloud based contact centre technology) and ultimately, a higher level of customer service. Cloud based contact centres essentially mean the… Continue reading Why Customer Care Is Important In The Contact Centre Industry

SEO Tips: Trends Defining the SEO and Content Marketing Industry

The New Year has come, and apparently it is not the end of the world, at least not for search engine optimization, online marketing and content marketing. So what do netizens, surfers, consumers, marketers, businesses and plain web users  look forward to when it comes to SEO? Here are the trends projected to shape the… Continue reading SEO Tips: Trends Defining the SEO and Content Marketing Industry

The Future Of Interactive TV

Image by Wonderlane Interactive TV is becoming increasingly popular simultaneously with technological advancements in the television industry. Television manufacturers are now attempting to differentiate their modules to become more interact able to meet the forever changing needs of the consumer. People now want everything instantly and as fast as possible. They expect to get access… Continue reading The Future Of Interactive TV

The Benefits Of Social Media For The Mortgage Industry

Social media is an integral part of our daily lives, both at home and in the workplace. Virtually every field has been positively affected by the usability and visibility that a substantial social media presence provides, and it has made it easier than ever for businesses of all sizes to succeed. The mortgage industry is… Continue reading The Benefits Of Social Media For The Mortgage Industry

Microsoft's Recent Firings Of Marketing Division; What It Means For The Company And The Industry

Microsoft has stirred up the blogosphere once again with the latest round of job cuts in its advertising and marketing roster. The number of employees let go is yet to be disclosed by the company as of this writing, but the layoffs are notable simply because they follow so soon after the last round of cuts which… Continue reading Microsoft's Recent Firings Of Marketing Division; What It Means For The Company And The Industry

Low Helium Supply Hurting Balloon Industry

An impressive show of helium balloons was on full display in the US in Summer of 2012 at the Republican National Convention. The show was uplifting and not only rose above the political fray in the US but symbolized a unified effort that would be forthcoming. This Summer the traditional helium balloon send-off welcomed Mitt… Continue reading Low Helium Supply Hurting Balloon Industry

Top 5 Trends In The Web Hosting Industry In 2012

The web hosting industry is a constantly morphing entity and in order to survive as well as maintain its profitability, the companies offering these services have to adapt accordingly. Whether these trends are related to data access/storage efficiency or a policy of environmental responsibility, web hosting service providers have to stay up to date with… Continue reading Top 5 Trends In The Web Hosting Industry In 2012

The Future Of The IT Industry

People cannot plan for the future, unless they can visualise and predict what the future will look like. The same holds true for the IT industry. Even with global economy faltering, the IT industry is striding and creating new technologies for companies and people. For instance, Cloud computing is changing the way companies now buy… Continue reading The Future Of The IT Industry