White Hat SEO Tactics For Technical Clients

When you work in web marketing and SEO, you see clients from all different backgrounds, in all different fields. It’s what really keeps the job interesting, because you get to work on different kinds of campaigns on a daily basis. That said, creating a web marketing plan for a technical company can be a bit… Continue reading White Hat SEO Tactics For Technical Clients

Get 'A Hat And An App' To Save You In A Cycle Crash

Gadget fans know that if you want to get ahead, get some new technology. But for cyclists, technology can now be a lifesaver, in the form of a crash helmet and an iPhone app which dials the emergency services when a cyclist is injured in an accident. The ICEdot crash helmet was developed by tech… Continue reading Get 'A Hat And An App' To Save You In A Cycle Crash

Black Hat SEO: Will Your Customers Ever Know About It – Or Even Care?

What color hat does your SEO wear? Is it white (the good) or black (the bad)? White hat SEO is considered legitimate and acceptable. Black hat SEO is shady and unacceptable. There’s also a middle ground of grey hat (the ugly) SEO that isn’t good nor bad, just questionable. If you use white hat SEO,… Continue reading Black Hat SEO: Will Your Customers Ever Know About It – Or Even Care?

Five Black Hat SEO Techniques To Avoid At All Costs

Many web masters all over the world have recently been hit by Google’s Penguin and Panda updates. These latest algorithm updates from Google have penalised and downgraded websites for spammy links, and underhand search engine optimization (SEO) practices. The problem is that many novice marketers aren’t really sure what they were doing wrong. Black Hat… Continue reading Five Black Hat SEO Techniques To Avoid At All Costs