The Importance Of Increasing Email Deliverability

Email Deliverability The simple logic behind email deliverability is your ability to get an email into the mailbox of the intended recipient. The number of bounce mails you receive determines the success rate of your email campaign. Businesses should ensure that their entire email deliverability is not the weakest link in their operations, and they… Continue reading The Importance Of Increasing Email Deliverability

Clean (And Profitable) Data: Getting Your Message Across

Data gets everywhere these days; it’s the lifeblood of business but it can be an unwieldy beast.  Some firms will have spent many years building up their own customer contact database while others will be just starting out.  The problem with data, in this rapidly changing world, is that not only do contact channels seem… Continue reading Clean (And Profitable) Data: Getting Your Message Across