Email marketing is the original form of digital marketing. In an industry that goes back barely 20 years, email marketing is ancient. As often happens with age, it has largely fallen by the wayside as brands favour big, sexy, in-your-face social media marketing. But it’s stayed the course and continues to benefit those who use… Continue reading It's Time To Pay Closer Attention To Email Marketing
Tag: digital marketing
It’s Time To Pay Closer Attention To Email Marketing
Email marketing is the original form of digital marketing. In an industry that goes back barely 20 years, email marketing is ancient. As often happens with age, it has largely fallen by the wayside as brands favour big, sexy, in-your-face social media marketing. But it’s stayed the course and continues to benefit those who use… Continue reading It’s Time To Pay Closer Attention To Email Marketing
Online Marketing For Not-For-Profit Organisations
Let’s be honest, we don’t always associate the words “Not-For-Profit Organisation” and “early adopters” do we? We often think the NFP sector consists of red-tape-ridden and slow moving organisations especially when it comes to online marketing right? Well while much of the private sector are still worried about how quickly things can go wrong with… Continue reading Online Marketing For Not-For-Profit Organisations
Successful Business Models Include Email Marketing Strategies
There’s a common thread that is woven throughout businesses that have underperformed over the course of the last four years, and believe it or not, the economy isn’t to blame. Companies continue to sell products using antiquated methods that don’t reach out to their target audience and that aren’t customized to generate leads, but only… Continue reading Successful Business Models Include Email Marketing Strategies
Why SEO Can Never Be ‘Just a Job’
SEO is a huge part of my job, as Digital Marketing Manager at Tecmark. But that doesn’t mean to say that I turn off my computer at 5:30 and just forget about it. In fact, I have a theory that for anyone to actually be successful in SEO, it can never be ‘just a job,’… Continue reading Why SEO Can Never Be ‘Just a Job’
Benefits of Digital Marketing
Digital marketing has changed the face of marketing as a whole. Before then, print, TV and radio were the only options available to companies. Then the internet arrived – and everything began to change. It was a slow change as more and more people began to understand the power of the internet, and now companies… Continue reading Benefits of Digital Marketing