Secrets of Mobile Phone Makers: How Do They Promote Their Products?

Mobile phone marketing is big business. With the competition between manufacturers and service providers increasing constantly, the necessity for a company to put their products across to the general population successfully requires a large amount of tact and money. They will attempt this through a variety of traditional and less traditional means, of which some… Continue reading Secrets of Mobile Phone Makers: How Do They Promote Their Products?

The Future of Advertising – A Step Too Far?

The SMX advanced conference in London brought some interesting concepts to the table when it comes to the future of advertising, none more so than the aptly named “Demystifying Online Attribution” that touched upon where the future lies in terms of physical media advertising such as billboards and magazine ads.