How To Save Your PPC Ads From Click Fraud?

Pay per click is the best way to generate business for your online sites by attracting customers using cheap advertising. You only pay for customers that successfully liked the ad you posted on the network and then came to your site, Paid per click of a customer. The problem however comes when you have to… Continue reading How To Save Your PPC Ads From Click Fraud?

The History Of Negative Political Ads

Negative political ads overtake the airwaves whenever a big election is coming up. While most viewers report negative feelings towards these ads, their survival indicates that something about them is working. While cable TV and the internet have made the attack ad nearly ubiquitous, the history of negative campaigning in US elections stretches back far… Continue reading The History Of Negative Political Ads

Political Ads To Air On Twitter

Twitter, the micro-blogging social media network, just started running ads last year. Now they’re branching out into political advertising, too. The ads take the form of Promoted Tweets, coming up in certain searches or showing up prominently for those who follow political campaigns. Candidates and their campaigns can also pay Twitter to rearrange their positions… Continue reading Political Ads To Air On Twitter

Interactive Video Ads Are More Than Just A Simple ROI Calculation

If you happen to navigate to the satirical news source website ‘The Onion’ to read some of their popular news stories like ‘Eco-Conscious Marketing Firm Developing Alternative Sources Of Synergy’ or ‘New Prius Helps Environment By Killings It’s Owner,’ you’ll first notice one of their very successful interactive engagement videos. These video advertisements, frequently designed… Continue reading Interactive Video Ads Are More Than Just A Simple ROI Calculation

Mobile Marketing Ads Reach More Customers Through Demographics And Location

A company’s marketing advertisements strive to reach out to customers to offer special discounts, promotions and coupons. Initially, it was through mailed flyers and television advertisements. With the advancement of computer technology and the Internet, companies began to advertise their business on websites and search result pages. Now, more people own smartphones and access everything… Continue reading Mobile Marketing Ads Reach More Customers Through Demographics And Location

Social Media Sites: Top Reasons for Business Internet Ads

Social media sites has become not only the melting pot of the cyber world but also as means of advertisement site for both online and offline businesses. For small businesses, social media sites are like oasis in the dessert. It gives them relief and comfort in the trickiest environment of the cyber world. Social media… Continue reading Social Media Sites: Top Reasons for Business Internet Ads

Increase the Effectiveness of Your Ads on Facebook

Point number one is to remember that your user base is individuals, and so you should create your ads accordingly, not using some kind of ‘blanket’ technique.  With the advent of new applications this is made all the easier, and lets the viewing process feel seamless instead of having to bounce screens to view content. … Continue reading Increase the Effectiveness of Your Ads on Facebook