Placement is just as important to the success of a marketing campaign as your design. Put your banner or ad in the wrong spot, and your ROI could plummet.
Banners are a fast and effective way to reach an audience. So, if you’re considering a new banner advertising campaign for your brand, what are the best locations for maximum exposure? From store window and reception, to award show and exhibition; read on for advice on maximising your marketing ROI with pull-up banner placement tips!
Get spotted at the next award show you attend
Receiving an award show invitation is a great sign that your brand is performing well in its industry. But don’t let this opportunity slide! There are countless ceremonies for every sector taking place across the UK throughout the year — so, hallmarking your brand when you’re surrounded by competitors is a great idea.
Obviously, some award shows are black-tie, red-carpet, sit-down events where advertising might not have a place. However, many are all-day events which makes using a pull-up banner perfectly acceptable. Use this time to promote your brand on social media and YouTube. A creative, attention-grabbing pull-up banner stamped with your brand logo and key information you want customers or prospective employees to know will work wonders to promote what you do!
To boost ROI, create a well-structured pull-up banner or two that can act as backdrops to any interviews you hold or videos/photos you take when your staff are at the awards event. Colour, design, content, and imagery are important characteristics — only use complementary colours, clear layouts, insightful text, and high-quality resolutions. Hashtags, contact information and your brand logo are also essential. Then, share your snaps or videos on social media to spread brand awareness! Did you know, a Canadian study found that 75% of people could remember a brand after viewing it via a print media ad. Conversely, only two-fifths were able to recall the company after seeing it on a digital platform.
Show off your brand and what is does at corporate events
Award shows are great for boosting brand awareness, but don’t stop there. If you want to pull in new customers and attract high-performing employees to your brand, carry out pull-up banner advertising at the next corporate event you attend. Therefore, advertising here is key. According to Eventbrite, the UK events industry is worth £42.3 billion and 1.3 million business events are held annually. Corporate hospitality accounts for around £1.2 billion, while exhibitions comprise £11 billion and conferences make up the lion’s share at £19.9 billion! Clearly, this industry is big business and you don’t want your company to get left behind. But, how do you maximise your exposure when you’re surrounded by so many other brands?
Pull-up banners are sleek and spacious, allowing you to present plenty of key information in an attractive manner. But why is this advantageous? According to a study carried out in the US, participants that viewed print media showed a greater emotional response for it and were able to recall its details better than they could for digital ads. If you want to stand out against your competitors at a major recruitment exhibition and create that bond to entice people to come over, why not design an attractive, descriptive pull-up banner and place it next to your stand? If it’s eye-catching enough, it will draw potential partners and employees to your table where you can begin discussing the key details of your business.
Show people where you’re based
Nowadays, we’re always hearing people say how busy they are. So, it’s no surprise that driving around trying to find a store won’t be a task they’ll carry out lightly. According to a study published in The Independent last year, employees in the UK are working more overtime than ever before with 60% of those asked stating that they don’t have a good work-life balance. Basically, members of the public are feeling too busy to waste much time, which could cause an issue when it comes to them locating your shop.
Work to reduce the amount of time people must spend looking for your shop by using a clear, eye-catching pull-up banner to signal where you’re based. If you’re tucked away around a sharp corner or sandwiched between two larger stores, people won’t waste time looking. By placing your pull-up banner in a location that signposts your building, you can direct your customers, as well as advertise your brand to the general public. Use bold fonts and colours to highlight your address and tell people which other shops you’re next to or opposite so they can quickly work out where you are. If you’re thinking about placing these outdoors, make sure you opt for a quality PVC or vinyl banner to make sure your ad can endure the weather for maximum return on your spend.
Maximise the advantages of a shop reception and entrance area
You’re missing a trick if you don’t make the most of your store’s reception area — why not grab your potential customer’s attention as soon as they step indoors? The sleek but noticeable dimensions of a pull-up banner will allow it to stand conspicuously in the corner of your foyer or next to your reception desk, while not overpowering the room and making it look cluttered.
Use pull-up banners to advertise your brand’s successes — whether this is celebrating its first year in business or opening a new store and becoming a chain. Studies suggest that it can take as little as a tenth of a second for us to formulate an impression of something, which means that you don’t have long to portray your brand in a positive light when your customers step into your building. Designing an eye-catching pull-up banner that not only features complementary colours — perhaps matching your reception décor — pleasant fonts and nice imagery, but also highlights interesting information about your company might be another helpful marketing factor to convert sales from new customers and boost brand loyalty among current clients.
What’s more, a foyer or reception might be the best place you could place your pull-up banner. According to an article by the Economist, the section immediately inside a shop building is called the ‘decompression’ zone. This is because customers need to momentarily ‘slow down’ to assess their new surroundings, and so, take in the ads here with greater efficiency. Even if you don’t have a reception area, you can simply place your pull-up banner just inside the entrance for the same powerful marketing affect — another way to boost ROI.
Get promoting using your store window
There are plenty of print options you can select from to help you advertise your brand — from billboards to perfect bound brochure printing — however, a pull-up banner is one of the most versatile and useful. According to store design and display consultant, Linda Cahan, in an article published in Entrepreneur: “Each window should tell a story”. Are you making the most of this key piece of promotional space? If you have floor-length windows, simply angle your pull-up banner so it is clearly visible to people and cars coming from all directions. Or, use a platform to give your advert height so it can be easily seen.
While many sales are made online in 2018, the benefits of owning a physical store are still apparent — so why not capitalise on this? Four-fifths of consumers describe themselves as ‘promotion sensitive’, so highlighting a special discount on your pull-up banner placed in your store window will give your offer excellent visibility to help bring extra foot traffic in-store. Also, research shows that discounts can make it less probable that people will then compare your range with your competitors’! Remember to use contrasting colours and large text to highlight your offer on your banner.
Pull-up banners are attractive, effective and versatile. Place them strategically, and you could significantly boost your brand’s success throughout 2018.