5 Tips For Effective Video Marketing
• Provide testimonials
Everybody knows that testimonials are gold when it comes to selling your product. Well, video testimonials are platinum. Video testimonials work better because we can see the customer. We can see their face, we can see how excited they are for the product. We can see how thankful they are for the product. Video testimonials add credibility because they are harder to fake. Anybody can write a great sounding testimonial, add a name of the ‘customer’, and put it up on their site. With a video testimonial, the person on screen helps other viewers relate. And once you can relate with a potential customer, it’s a whole lot easier to sell to them.
• Show your product in action
A picture is worth 1000 words. Each second of video contains 30 still frames – or pictures – in it. You do the math. Using video to show your product in action is one of the smartest things you can do. Video lets you ‘show’ instead of ‘tell’. Actually, video will let you ‘show’ AND ‘tell’ compared to just ‘telling’ with text. Do you have a new program you designed and want to show people how easy it is to use? Use video. Have a book that is really exciting? Use video to create a book trailer. Do you offer consulting to large or small businesses? Use video to show what your services are. The options are limitless.
• Show your company profile
A great way to stay in the public eye even when you don’t have any new products to sell is to use video to show your company profile. Your company could consist of just you or myriad employees. Either way, created a short video saying what you are up to, what’s coming up in the future, or even how well you did in the past, is another fantastic use of video.
• Introduce your staff
If you have customers that will be dealing with staff members of yours, it can be a weird situation to only know them by email or by a voice on the phone. Showing your employees in a video gives your customer a face to the voice they’ve been dealing with. It makes your business have a personality. This can help customers feel ‘connected’ to your business, which in turn eases their mind when it comes time to purchase your next great product.
• Social Media Sites
Social media sites such as Facebook, Myspace, hi5, Orkut, and more are great places to show your video. These sites work best when you form relationships with other users. Once you have friends on these sites, you can suggest your video to all of them. This suggestion will also be seen by all of their friends as well. They in turn, will watch it and pass it on to their friends hopefully. This cycle can repeat over and over again, thereby increasing your views.
One reason why videos generate traffic is they get high search engine positioning. The reason why that is, is because the search engines are specifically looking for multimedia, it’s called a Universal Search. They want to find all the different media that they can to give the searcher the best experience. They are looking for video exclusively. If you haven’t made any videos yet, think about how many search engine robots have just passed you by because you didn’t even have a video out. There could be 200 websites on the keywords ‘horseback riding’, and there could be five videos on horseback riding. What do you think is going to have a greater chance of showing up on the first page of Google if someone is searching for horseback riding? Remember, Google likes to give video suggestions. You’d have a much greater chance if you made a video on horseback riding. Out of those five, you are one of those competing videos, compared to 200 text based sites. Whatever you’re niche is, make a video because there is a very good chance that people have made a lot more articles compared to videos on the same subject.