With a simple Google search, you will find tons of companies offering you SEO services that how can you know that you have found the best of them? Let’s see the main services that must be offered by a Search engine optimization company, as you must check if the respective firm is able to offer you the next maintenance tasks for your pages:
1. Choosing the domain
Maybe you have a good domain in your head, but is it suited for your business? The domain name is important, as it is used in future SEO processes, and it must also be simple and easy to find by visitors. Choosing the domain name is important, and the Search engine optimization company must offer you advices about finding a good name for your website.
2. Hosting advices
The SEO company must also recommend you a good hosting service. SEO is a complicated process, and the firms offering those services would need to use the c-panel that is provided by your hosting provider. This is why they need to be sure that your website is hosted on a reliable server.
3. Choosing a layout
Some might say that this is actually a job of the web developer, but the SEO company must recommend you a design that can easily be optimized. In fact, the layout, themes and design of the website must be made with a connected effort by your designer and your SEO specialist.
3. Techniques and campaigns
The SEO company must offer you consultancy when it comes to content, keywords and the marketing campaigns that are suited. This way, you will have an elaborate plan at your disposal that is easy to follow.
Before agreeing with one company to offer you SEO services, see what other jobs they have done in the past, and if they have clients that can recommend them. Don’t just trust a company by looking at its portfolio. Check the respective websites optimized by the respective company, and feel free to contact their webmasters, to see if they were satisfied with the services offered by the respective SEO specialist.
Many webmasters prefer to hire a SEO company from the internet, without checking if they have experience in your area of activity, or in your region. The latest SEO techniques are based on geo-targeting, and on obtaining relevant visitors, and this can only be made if your SEO specialist has knowledge about your country, or about the niche where you want to activate.
An SEO service might grow the value of the website, if it is done correctly. On Google, there is a tight battle between websites, as each webmaster wants to see his or her pages ranking as high as possible in Google. The first places are the most visited ones, and the following ones get about 15% of traffic. As for the second page, it is visited by 5% of searchers. This is why, if you can’t get on the first page of Google results, you should not even think about paying Google optimization services.