Are you hungry to drive leads to your website through social media? You might be missing a few key elements to your marketing campaign. People who become magnetic to leads do a wonderful job sharing interesting content. Individuals who struggle using social media to drive business simply bring nothing to the table.

You magnetize yourself to leads by being a value provider. As you give freely, you receive with increasing ease. All social media struggle is rooted in trying to get before you give. You try to get leads without giving something of equal value. You try to reap before sowing. Keep the giving frame of mind and you will succeed using social media to drive leads to your business.

Being social helps a great deal. Never forget to persistently chat on social sites, to build your brand and generate leads. Chatting makes you approachable, which can help you gain the trust of individuals. By chatting, you can show that yes, you are listening to people’s problems. You are tuning into people’s worries and fears, listening to their issues, and you want to help them overcome whatever might be happening in their life now.

You also need to bring massive value to the table to succeed on social sites. People crave value, they crave benefits, and if you can be the one to share value, to share massive benefits, you will generate leads with increasing ease.

Posting bright, shiny pictures can also make you a lead magnet. People like to live through their senses, and these forms of eye candy can generate a great deal of social buzz, guaranteed to whip up a frenzy of online leads quickly.

Create Value

Create value and become super valuable to people in your target market. By writing blog posts and articles, and shooting videos, you can gain authority. You can establish yourself as an expert in your field if you are willing to create value on a persistent basis.

Most people create nothing of value so they simply generate no leads. Posting your capture page link all day long on Facebook or LinkedIn Groups is not creating value, it’s simply trying to get before you give. Forget that approach. Bring something valuable, something helpful, to the table, and you can draw in leads with alarming ease over time.

Post Bright Shiny Pictures

Posting eye candy to your social media accounts can help you generate leads. Why? Few people can resist an eye-catching image. You will get plenty of Likes on Facebook, or +1s on Google Plus, by simply posting 1 to 2 large, bright, detailed imagines on each social network.

Be sure to post something which elicits strong emotions. Images of tropical locales do quite nicely. Family pictures also resonate with many people, as we love to see someone who is real, who shares of their life outside of business.

Strangely enough, detaching from business outcomes helps you generate more leads. You are less focused on outcomes, and simply attract more creative ideas, and share more of your life outside of your business, which helps you move into effective action and generate a ton more leads in less time.

Don’t overdo it. 10, 20 or 30 images a day is a bit much, and will repel folks. 1 or 2, or maybe 3, seems to work quite nicely, to help you generate a buzz for your business.

Share helpful content on a daily basis. Post bright, shiny pictures to appeal to the senses of your target market. Use each approach persistently to become a lead magnet on social media websites today.

Kelli Cooper, writing on behalf of Conquest Graphics, is a freelance writer who enjoys helping share tips to grow your business; she particularly likes discussing the powerful medium of social media.